Convention industry visits Berlin
Meeting Place Berlin, an exclusive industry workshop with international record attendance
Berlin, 7 July 2011 Berlin is Europe’s most popular destination for meetings, trade shows and incentives – this will be demonstrated to national and international decision-makers from the convention industry during the next days.
Berlin, November 2010 50 local providers, around 150 buyers from across the globe and a convention destination with countless opportunities – that’s the recipe for success of Meeting Place Berlin. From 7 to 11 July 2011 the highly diverse destination Berlin will once again delight decision-makers from the MICE industry.
Cultural diversity combined with good value for money – these are Berlin’s winning features that convince international planners of conventions and meetings in times of crisis. This is the conclusion of Meeting Place Berlin which was staged in Berlin from 2 to 6 July at the Technology Museum. Around 150 participants from countries like the USA, Russia and Italy, got to know the convention destination Berlin during the international workshop.
Once more Berlin has presented itself as an attractive and much sought after destination for meetings, conventions and incentives. At the invitation of the Berlin Convention Office (BCO) of Berlin Tourismus Marketing GmbH (BTM) to “Meeting Place Berlin” from 14 – 18 June, some 100 hosted buyers were able to convince themselves of the broad range of services and high quality standards offered by Berlin service providers.
The destination of Berlin can look back on its best year to date for tourism: 15.91 million overnight guests in the hotel sector in 2006 will have further enhanced the reputation of this pulsating metropolis on the Spree River as Germany’s favorite destination.
Lifestyle and high culture, experiment and tradition: an unsurpassed offering of culture is Berlin’s trademark. In upcoming years, the German capital – supported by the Senate of the state of Berlin – will move this core potential to the center of its marketing strategy with a large-scale campaign.
As early as the 1920s, Berlin was referred to in publications and posters from the Tourist Office as a ”city of music and theaters”. At that time, art and culture characterized the aura of the city on the Spree.
During the World Cup in the summer of 2006, the entire world saw firsthand how well Germans can celebrate. Liveliness, merriment, and open-mindedness were the rule of the day, not just in the sports stadiums and viewing points, but also in the capital city’s clubs. The city with no official closing time is well known for its wild nightlife that is constantly producing new trends.
Party with the City at Your Feet
Alongside Paris and Milan, Berlin is now making a name for itself as a European fashion center. Young and creative designers are flocking to the German capital, more and more company headquarters are opening their showrooms on the Spree River, and at the beginning of the year UNESCO added Berlin to the “global network of creative cities”.
With over 580 hotels and guesthouses, ranging from luxury hotels to friendly B&Bs, Berlin offers its visitors a huge choice of accommodation options. Meeting every taste and budget visitors will easily find a ‘home away from home’ during their stay in Germany’s exciting capital. The following is a selection of small hotels offering extra charm and character, and appealing to guests who are looking for interesting design, unique atmosphere, and special decor.
Germany’s “Chef of the Year”, Tim Raue, slaves away over a hot stove in the German capital. More specifically, at the restaurant 44 in the Swissôtel. From the Berliner point of view, this is some of the most pleasing news of recent months.
· In 2006, a total of 95,500 events with 7.45 million participants were held in Berlin in the conference and convention market. The results of the previous year were exceeded by 7% and 8%, respectively.
· According to the latest statistics from the ICCA (International Congress & Convention Association), Berlin was in fifth position in terms of association conventions (after Vienna, Singapore, Barcelona and Paris).
Berlin, June 2007- The four leading hotels at the Potsdamer Platz have formed an
ailiance. Grand Hyatt Berlin, The Ritz-Carlton, Berlin, the Berlin Marriott Hotel as well as the Maritim Hotel, which opened in August 2005, now offer immediate Conference capacities for more than 5,000 people on more than 10,500 square meters. The aim: to offer a unique platform for major international events in the German capital - a place where past and present can once again meet.
Air Berlin, the home carrier of the German capital, is one of the main sponsors of Meeting Place Berlin (14th - 18th June 2007), a platform for the decision-makers in congress and conference organisation. With over four million passengers, the Company is the largest airline in Berlin.
The building, which was constructed in the year 1914 today accommodates the modern Mövenpick Hotel Berlin. It was originally designed for the representative purposes of the Company Siemens, and bears the unmistakeable architectural Signatare of Hans Hertlein, the then head of the Construction Department of the electrical engineering group.